Advertising Rates & Specifications Deadlines/Editorial Calendar Other Marketing Opportunities Download the RCI Media Kit (.pdf) RCI members comprise one of the most influential demographics in the building industry. The association’s professional members specify billions of dollars of roofing, waterproofing and building envelope products each year. Whether it’s to coordinate a reroofing project, to design a new roof, or to solve a waterproofing or building envelope issue, RCI members are called upon by building executives to offer their expertise for specification, design, and quality assurance.

Of all the industry magazines, only Interface can guarantee you this specific demographic. Other roofing magazines may have wider readerships. But most are unlikely to serve such a targeted audience - one that is directly involved in the specification process.

Reader surveys have revealed Interface is usually read cover-to-cover, is frequently circulated among colleagues, and is ultimately archived as a reference source. Interface is a vital source of information for roofing, building envelope and waterproofing product specifiers. Non specifier readers include: facility managers, government officials, insurance executives, and industry product representatives.

Many major roofing manufacturers know the potency of the RCI demographic. Noteworthy advertisers include: GAF, Georgia Pacific, Gen Flex, Sika Sarnafil, Carlisle SynTec, Siplast, Polyglass USA, Soprema and Firestone.

As a technical journal, Interface's main focus is information, not advertising. RCI maintains a low advertising-to-copy ratio to preserve the integrity of the periodical. This in turn helps each ad to stand out and carry greater impact.

Interface readers responded with their rankings of important industry publications. They rated Interface as the most valuable with a top score of 4.32 out of 5. Professional Roofing rated 3.92, RSI magazine rated 3.75, and Roofing Contractor rated 3.07. 66% of Interface readers suggested advertisers should feature information about new products and technical tips in the journal.

If you would like more information about Interface technical journal or RCI, please contact William Myers, Director of Marketing Communications at 919-389-1088 or by e-mail at william@rci-online.org.